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In the digital age we live in, all businesses, small or large, have to take an active role in social media channels with the right social media management in order to communicate with their target audience, to promote their brands and to be accessible 24/7.
In this period when everyone with a social media account thinks of themselves as a social media expert, you should definitely leave the management of your business accounts to the experts of this business.
What do social media experts pay attention to when managing accounts? What stages does it apply? Let's examine it in detail.
1.Brief Analysis
You knocked on the door of a digital agency for the management of your business account, or you asked a digital agency to create a strategy plan by opening a conference. First of all, you should convey your brand, target audience, digital targets, what your purpose is, the character of your brand, and the brief that explains who your competitors are. After analyzing this brief correctly, the social media specialist creates a draft plan of how to follow social media management in the future.
2. Brand and Competitor Analysis
After the brief is resolved, the first analysis that the social media specialist will do is to examine the status of the brand in social media and identify the missing and wrong aspects of the brand. Another analysis to be done is to examine the status of competing brands on social media.
Things to review:
- Number of followers / fans / subscribers of the brand on social media.
-How many posts are made per day / week in social media channels.
- Daily / monthly follower growth rate. (Boomsocial will help you here.)
-How they communicate.
How the moderation is done.
3.Drafting a Digital Strategy Plan
The digital strategy plan, prepared after brief analysis, competitor and brand analysis by the social media expert, tells how to manage social media. What should be done at this stage? Let us examine.
It should be determined in which channels to communicate, which or which of your main channel will be.
It should be stated how many content will be shared per day / week and what will be the topics.
It is planned to plan which campaign will be done by using which hashtags during the campaign periods.
Which communication language will be used in the content and how to address the target audience should be determined.
Possible crises should be identified and how the online crisis management should be done should be determined at this stage when the crisis occurs.
How to do the moderation, what to pay attention to should be determined.
Case studies related to these items should be added to the digital strategy plan presentation.
How Should Content Management Be Done?
Preparing content suitable for your brand, goals and target group provides a correct social media management. It is an important point that the words you choose while writing the content, the sentences you establish are suitable for the target audience and the words such as “immediately, new, now” that will activate the target audience. The sentences you make must necessarily have a tone of tone, which allows the content to have more impact on the target audience. Another point to note is that your content texts are 'short, clear and understandable'.
-What Should Be Considered in Visual Text and Design?
Your target audience will pay attention to your visual and visual writing first before reading the content text. If the visual and visual text you prepare is remarkable, you will enable your target audience to read the content text. What should you pay attention to here?
Visual content should summarize the text.
Your brand's logo should be located in the bottom right corner of the image.
The visual text should consist of short, clear and striking two three-word sentences.
By leaving the visual design to an experienced designer, you provide both creative and accurate visual use.
-How Should Advertising Management in Social Media be Planned?
You have a certain follower / fan / subscriber audience on social media. But how will you reach your target audience who are not aware of you on social media yet? This is where ad management with the right targeting comes into play.
You can reach the users in your target audience who will take care of you, follow you, by advertising on social media channels or on your page with the right budget and targeting.
With a well-done advertisement management, you stand out among competitor brands and deliver your message to the target audience.
-How Should Page Moderation Be Done?
You should definitely check the messages and comments on your page during the day. Instead of deleting the negative comments on the content, you should reply with a reply that provides a solution.
Why should Social Media Report be Prepared?
A detailed monthly / weekly report prepared by analyzing well will inform you about the content and the return of your advertising management. So your strategy is moving right? What should you change? By finding the answers to such questions, you continue to take a correct and effective role in social media. You can find the details of preparing a social media report here.
If you want your brand to take an active role in social media platforms correctly, you should entrust your brand to the social media expert. In this way, the social media management process works correctly. Thus, you achieve both your digital targets and sales targets.
In this period when everyone with a social media account thinks of themselves as a social media expert, you should definitely leave the management of your business accounts to the experts of this business.
What do social media experts pay attention to when managing accounts? What stages does it apply? Let's examine it in detail.
1.Brief Analysis
You knocked on the door of a digital agency for the management of your business account, or you asked a digital agency to create a strategy plan by opening a conference. First of all, you should convey your brand, target audience, digital targets, what your purpose is, the character of your brand, and the brief that explains who your competitors are. After analyzing this brief correctly, the social media specialist creates a draft plan of how to follow social media management in the future.
2. Brand and Competitor Analysis
After the brief is resolved, the first analysis that the social media specialist will do is to examine the status of the brand in social media and identify the missing and wrong aspects of the brand. Another analysis to be done is to examine the status of competing brands on social media.
Things to review:
- Number of followers / fans / subscribers of the brand on social media.
-How many posts are made per day / week in social media channels.
- Daily / monthly follower growth rate. (Boomsocial will help you here.)
-How they communicate.
How the moderation is done.
3.Drafting a Digital Strategy Plan
The digital strategy plan, prepared after brief analysis, competitor and brand analysis by the social media expert, tells how to manage social media. What should be done at this stage? Let us examine.
It should be determined in which channels to communicate, which or which of your main channel will be.
It should be stated how many content will be shared per day / week and what will be the topics.
It is planned to plan which campaign will be done by using which hashtags during the campaign periods.
Which communication language will be used in the content and how to address the target audience should be determined.
Possible crises should be identified and how the online crisis management should be done should be determined at this stage when the crisis occurs.
How to do the moderation, what to pay attention to should be determined.
Case studies related to these items should be added to the digital strategy plan presentation.
How Should Content Management Be Done?
Preparing content suitable for your brand, goals and target group provides a correct social media management. It is an important point that the words you choose while writing the content, the sentences you establish are suitable for the target audience and the words such as “immediately, new, now” that will activate the target audience. The sentences you make must necessarily have a tone of tone, which allows the content to have more impact on the target audience. Another point to note is that your content texts are 'short, clear and understandable'.
-What Should Be Considered in Visual Text and Design?
Your target audience will pay attention to your visual and visual writing first before reading the content text. If the visual and visual text you prepare is remarkable, you will enable your target audience to read the content text. What should you pay attention to here?
Visual content should summarize the text.
Your brand's logo should be located in the bottom right corner of the image.
The visual text should consist of short, clear and striking two three-word sentences.
By leaving the visual design to an experienced designer, you provide both creative and accurate visual use.
-How Should Advertising Management in Social Media be Planned?
You have a certain follower / fan / subscriber audience on social media. But how will you reach your target audience who are not aware of you on social media yet? This is where ad management with the right targeting comes into play.
You can reach the users in your target audience who will take care of you, follow you, by advertising on social media channels or on your page with the right budget and targeting.
With a well-done advertisement management, you stand out among competitor brands and deliver your message to the target audience.
-How Should Page Moderation Be Done?
You should definitely check the messages and comments on your page during the day. Instead of deleting the negative comments on the content, you should reply with a reply that provides a solution.
Why should Social Media Report be Prepared?
A detailed monthly / weekly report prepared by analyzing well will inform you about the content and the return of your advertising management. So your strategy is moving right? What should you change? By finding the answers to such questions, you continue to take a correct and effective role in social media. You can find the details of preparing a social media report here.
If you want your brand to take an active role in social media platforms correctly, you should entrust your brand to the social media expert. In this way, the social media management process works correctly. Thus, you achieve both your digital targets and sales targets.
