kuziru
Заглянувший
Заглянувший
kuziru
Заглянувший
Заглянувший
- Сообщения
- 9
- Реакции
- 6
Do you know that the text content is among the top three ranking factors on the Google side? By writing a blog post in the range of 250 to 300 words for many years, we had predicted that we could win rankings on Google. Of course, this has changed a lot today. Especially when the RankBrain algorithm, Google's artificial intelligence product, came into play, the content alone was not enough. Now the subject of quality and natural content has emerged.
We have simply given you information about the most important ranking factor above. So what should we do knowing that text content is so important? How should we create content? Let's examine the content optimization in detail below;
1- Determine the Content Strategy
Why am I preparing this content before I prepare your content? Ask yourself the question. Creating content with purpose is important in every respect. Just because Google wants updates on your site, you should not produce lots of poor quality blog content. Your content should be answering many visitors' questions.
2- Keyword Research
In order to create content that answers the questions of your target audience, you need to know what they are looking for on Google and how they are asking questions. There are many tools you can do this research. One of these tools is “Google Keyword Planner”. This tool is a free tool in Google Ads where you can get keyword suggestions.
3- Keyword Usage
We planned our keywords that we will use in our content. However, this does not mean that we will fill the content with word repetitions. Let's also say that Google is smart enough to recognize synonyms for words. So don't get out of nature using all the variations of a word!
Avoid Intense Word Repetition
There is no mathematical formula in this regard. Some sources predict 5% word repetition. However, this information is not fully sufficient. The best control for this is to search for your words using the Find in Word file feature. If your words are heavily clustered and repeated too much, you can replace them with synonym words.
4- Heading Usage (Heading Tags)
We need to create our subtitles as well as the main title in our content. If we had shared our article you are currently reading without subtitles, we are sure that you would not have read up here and would have left the page. Subtitles make you shape your article and make it more readable. Likewise, it helps you to partition your content so that the sections in your article can be easily accessed. Issues to be considered in our titles;
Start With Keyword
We have mentioned above how important the titles are to the user experience. The same importance applies to search engine bots. Our titles are the summary of the content. Therefore, starting with the target keyword in our main and subtitles will give the bots a good information about the content.
Search Engine Tags
Search engine meta tags, which are the technical subject of in-site SEO, ensure that our site is well perceived by bots and indexed correctly in search results. The main parameters shown among the meta tags are; There are tags that signal the bots such as page titles and descriptions, language tags, correct page address displays. With properly structured meta tags, Google can browse and perceive our pages in a healthier way. For this reason, we can say that it is an important SEO criterion for meta tags that directly affects our rankings.
When using these labels, you should definitely get professional support. Incorrect labeling will lead to misperception of sites and even index losses. If you want to see your current meta tag errors or shortcomings, you can use our free analysis tool.
We have simply given you information about the most important ranking factor above. So what should we do knowing that text content is so important? How should we create content? Let's examine the content optimization in detail below;
1- Determine the Content Strategy
Why am I preparing this content before I prepare your content? Ask yourself the question. Creating content with purpose is important in every respect. Just because Google wants updates on your site, you should not produce lots of poor quality blog content. Your content should be answering many visitors' questions.
2- Keyword Research
In order to create content that answers the questions of your target audience, you need to know what they are looking for on Google and how they are asking questions. There are many tools you can do this research. One of these tools is “Google Keyword Planner”. This tool is a free tool in Google Ads where you can get keyword suggestions.
3- Keyword Usage
We planned our keywords that we will use in our content. However, this does not mean that we will fill the content with word repetitions. Let's also say that Google is smart enough to recognize synonyms for words. So don't get out of nature using all the variations of a word!
Avoid Intense Word Repetition
There is no mathematical formula in this regard. Some sources predict 5% word repetition. However, this information is not fully sufficient. The best control for this is to search for your words using the Find in Word file feature. If your words are heavily clustered and repeated too much, you can replace them with synonym words.
4- Heading Usage (Heading Tags)
We need to create our subtitles as well as the main title in our content. If we had shared our article you are currently reading without subtitles, we are sure that you would not have read up here and would have left the page. Subtitles make you shape your article and make it more readable. Likewise, it helps you to partition your content so that the sections in your article can be easily accessed. Issues to be considered in our titles;
Start With Keyword
We have mentioned above how important the titles are to the user experience. The same importance applies to search engine bots. Our titles are the summary of the content. Therefore, starting with the target keyword in our main and subtitles will give the bots a good information about the content.
Search Engine Tags
Search engine meta tags, which are the technical subject of in-site SEO, ensure that our site is well perceived by bots and indexed correctly in search results. The main parameters shown among the meta tags are; There are tags that signal the bots such as page titles and descriptions, language tags, correct page address displays. With properly structured meta tags, Google can browse and perceive our pages in a healthier way. For this reason, we can say that it is an important SEO criterion for meta tags that directly affects our rankings.
When using these labels, you should definitely get professional support. Incorrect labeling will lead to misperception of sites and even index losses. If you want to see your current meta tag errors or shortcomings, you can use our free analysis tool.
