What is External SEO Work? What Should Be Considered? (Off-Page SEO)

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External SEO work, as the name implies, includes all the interactions and shares that take place outside the site. We can also think of this work as increasing the popularity and awareness of internet projects. Offsite SEO is a highly sensitive and important issue. Among the biggest reasons for making the biggest mistakes in SEO work and the way to the deletion of the sites from Google; We can show off-site posts to fool Google. Off-site studies that are far from natural and artificial popularity will endanger our site in the near future. Google performs top-notch to detect such artificial shares. Websites that are exposed to negative detections experience losses in the rankings in time and return to difficult ways.
In other words, the work done on the site is called “backlink”. First of all, what is backlink? Let's examine this question in our subtitle.

What is Backlink?
A website's link to another website is called a backlink. We can think of this situation as follows; If a website that is safe and popular by Google recommends you on its site and recommends it to its users, Google will also trust your site in direct proportion. Thus, both traffic and awareness will be provided to our site by providing popularity. Along with the latest Google updates, the backlink issue appears to be the subject that needs to be treated much more precisely. Some websites that manipulate this structure can be detected by Google and filter in search words. Therefore, unnatural and paid backlinks pose a danger for projects.

How Should Natural Backlink Be?
Actually, the answer to this question is very simple. If you offer good content, your site visitors will want to easily reference the information they have obtained from you. In this case, you will have gained a natural link. But the biggest and critical mistake made starts here. SEO-related people expect to increase with paid links received from dense and poor quality news sites because they see all the work as a link. When this manipulation occurs in a short time, they are deleted from the search results. Instead of links that are not taken naturally and paid, this type of link should be gained by preparing quality and up-to-date content.
 

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